Wednesday, October 19, 2011

Sports and social media anti strategy

The reason for this post is to talk about Carson Palmer the former Cincinnati Bengals quarterback. He was recently traded to the Oakland Raiders. Palmer has not played all year and we have heard very little about him this year. We knew that he was under contract still with the Bengals at the start of this year, and wanted out and the Bengals would not trade him, hence why Andy Dalton is the starting QB, and why they drafted him. With Palmer being benched and now traded to the Raiders brings more talk in the sports world. The point of this blog is to talk about Palmer's anti strategy. Think about it, we have not heard a thing about him this entire year. Now we hear he is traded just like that, when the Bengals said they would not trade Palmer. Oakland did give up a big payoff with a potential first round draft choice. With Palmer not having a Twitter account, or being in the limelight, did this strategy end up getting him where he is now? Think about it he stays away from potential stories and rumors, he was able to sit back and not let social media tools obtain him from playing. I do believe that by having the anti social media strategy was an impact to creating a deal so quietly and under the radar without rumors or anything, until the day he signed, which was only Monday.
Posted by at

2 comments:

  1. Josh SublettOctober 23, 2011 at 9:54 PM

    This is a good point and one I haven't thought about. This is like the reverse side of using social media as a tool. By not using social media has done a good job of just flying below the radar and staying out of the media until he wanted to. The NFL players to me are a big reason for Twitter being as successful as it is, but I never thought about how not using Twitter can also help players out.

    ReplyDelete
  2. BrandonOctober 30, 2011 at 9:07 AM

    I somewhat agree with this. I definitely agree that social media has its down sides and that it can cause negative publicity. However, this information could have been all over Twitter by other means. Other players, team owners, the NFL twitter account, or just fans that did know about the trade. Palmer not having a Twitter himself may have had a little impact, but I ultimately feel like the absence of a Twitter on Palmer's end did not have a major impact. Furthermore, people do choose what they tweet. If Palmer wanted it to go under the radar, he simply would not have tweeted on the topic if he did have an account.

    ReplyDelete

Subscribe to: Post Comments (Atom)